Introduction
There is no doubt that social media has become a gigantic part of our lives. We cannot imagine what it would be like to live a life where social networking sites do not have the same impact as they do on us today. Statistics show that the number of people of all age groups using social networking sites such as Facebook and Instagram keeps increasing every day. And wherever the people go, the marketers must follow close behind.
Why you need a Social Media Marketing Software.
It has become necessary to involve a social media marketing scheme in your business's marketing campaign in order to become a frontrunner amongst the competition and take your business to the next level. Taking the help of a social media marketing or management software is the easiest path you can choose as a small business. But who should you go with as there are at least a hundred or more software platforms you can commit to for this purpose? Do not worry.
Pixilex has listed the top 5 social media marketing software.
We have sorted out 5 of the best social media marketing software in recent times and by the end of this piece, you will know for certain which one to choose.
1. ZOHO SOCIAL
Zoho Social is one of the major social media marketing software available in the market and rightly so.
The interface is the easiest yet arranged in a manner that you can view your entire business with a single glance at your dashboard.
It also gives you the freedom to collaborate with team members on the software, making the process easier.
One of its few cons includes the inability to manage two accounts of the same social site at once.
2. Create Written Content
While Adobe Social is one of the leading software, it is not necessarily the best.
It is not suitable for bigger businesses and corporations and provides analytics that lack deeper meaning.
But Adobe Social has all the features that a leading social media management software should have and boasts a number of unparallelled features such as the ability to view all social media dashboards at once in one place.
3. Create Visual Content
The reason behind the popularity of Sprout Social is that it is fun, colorful, and innovative as any other software.
You can connect to multiple platforms at once and receive carefully customized reports.
While they always keep updating and improving on the existing features, there are limitations on what you can do within the connected applications.
4. Retaining Customers with social media campaigns
Buffer allows you to create content, post it, collaborate with your team mates for better results and work process, and schedule posts for automatic publication.
It is pretty straightforward and simplistic, in all senses.
So if you are looking for a social media marketing software that can provide you with a detailed analysis of the performance of your online campaign, then Buffer is not the one for you.
5. Leveraging key-words, pay per click ads and SEO
Hootsuite is also one of the bigger names in the market in this regard.
It is complex, filled with never seen before features and facility.
But this complexity in function does not make it any difficult to use.
You can also receive analytics of your performance and check where you need to improve.
The interface is a little difficult to figure out due to all the features but once done, it is a pleasure to use.
Conclusion
While it takes a bit of time to figure out, Hootsuite may be classified as the best of the lot as once learned properly, it can become a great asset in expanding your small business to a large enterprise.
About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales.
When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising.
It’s all about grabbing the limelight on its clients and their product or services.
What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see.
The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597
It is important to have the Social Media Marketing software well connected with your other Suites as well. For example Social components of HRIS that can publish publicly available company news onto your social platforms.
We have also posted articles on How to build an online presence for various Industries ie. Manufacturing, Education, Technology etc.. Remember to bookmark our Pixilex blog page.