What is Web Analytics?
Web Analytics is the tracking of statistics and creating insights from it.
Why Web Analytics?
For both your website and your sales, the key is to track the performance. Analytics measures the results of your online business' success and evaluates the "coming together" of multiple marketing strategies and different traffic sources.
Top 5 Web Analytic Tools
We have analysed the best SEO tools and shortlisted the top 10 and picked the top 5 in our report.
1. Google Analytics
Most people start with Google Analytics, and to good reason; it gives relevant information, and it's absolutely free! This is the best place to start for measuring data on your site.
2. Mint
Mint Analytics is highly sophisticated tool that comes at a great price and it is the only tool on this list that offer one-time payment.
3. Clicky
Clicky Analytics has been making waves in the analytics business since its inception, and is frequently the first tool that users switch over to from Google Analytics.
4. KISSmetrics
KISSmetrics offers a fantastic platform for learning about your visitors, although it's more in line for online commerce businesses over blogs.
5. Church Analytics
It provides you the information you really need without the vanity data that won't help your website.
This blog is researched and authored by Rahul Kumar Paul Ghugloth and Akash Gupta.
About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales.
When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
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Track, measure and make decisions for your business using these web analytics tools.
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Understanding how to use these tools and translating them into business decisions is important.
Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.