SCOPE FOR MARKETING IN THE WORLD OF INTERNET OF THINGS

The case for Internet of Things (IOT).
The number of IoT devices and objects are projected to rise by 15% and record numbers as great as 20 billion in 2017. A majority of these will be accounted for by the industrial sector which boasts of building automation, Industrial automation, automated lighting and so on. It would only seem logical for companies to not miss out on taking advantage of the smartness of IoT to market their products. 51% of the world's top global marketers expect that IoT will revolutionize the marketing landscape by 2020. IoT provide companies various routes to understand and utilize the market.

We at Pixilex have studied the IOT space and listed down the top 3 reasons maketers need to use IOT

• 1) IoT provides a better understanding of Consumer behavior
• 2) IoT provides an opportunity for better interaction with customers
• 3) IoT provides an accurate reach towards the target audience

1) IoT provides a better understanding of Consumer behavior
IoT enables companies to Analyze customer buying habit across the platforms customers use. Furthermore, previously unobtainable information regarding the ways consumers use the devices and products are easily obtained due to the connectivity of Internet of Things. It gives companies a better perspective on the different stages of the buying experience of the consumer.

2) IoT provides an opportunity for better interaction with customers
IoT enables real time interactions with customers making it an easier but powerful PR machine as feedback procurement becomes ten folds easier due to the strong connectivity and classification system in IoT. It gives scope for a customer service field where issues can be analyzed and resolved quickly just like apps of a smartphone.

3) IoT provides an accurate reach towards the target audience
IoT helps companies analyze the products preferred by the customers thus enabling them to use targeted or contextualized advertisements which have shown to have good convincing and conversion rates. The consistent success of this could create brand loyalty as well. It bridges the gap between the physical world and the virtual world as the usage of the Internet of Things in marketing also enables marketers to provide extremely contextual and crafted messages to consumers.

Conclusion
Internet of Things (IOT) therefore plays an important role in understanding consumer behaviour, reach and customer interaction.
This blog is researched and authored by Rahul Kumar Paul Ghugloth and Akash Gupta.
About Pixilex: Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
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