What is Ecommerce Marketing?
Ecommerce marketing is the way of boosting sales by getting the word out about an e-store's brand and product offerings. For ecommerce, digital marketing employs conventional marketing strategies to a multichannel, data-driven atmosphere. Ecommerce marketing is generally classified into two wide-ranging actions: driving website traffic and optimizing the user experience for conversion.
Why Ecommerce Marketing?
Ecommerce, called also as online shopping, is getting more widespread as increasingly consumers look to the Internet for buying choices. Users are able to find a broader range of goods, frequently at more competitive prices, than available at the retailers in their neighbourhoods.
We at Pixilex have analyzed the best ecommerce marketing tools and shortlisted the top 10 and picked the top 5 in our report.
1. Google Analytics
The first tool is a must-have for webstore. There are several evident benefits of installing Analytics on your website and goes a long way in understanding and engaging users in ecommerce.
2. MailChimp
Believe it or not, email marketing is still vital for a successful ecommerce website. This is particularly true, when the preferred mode of communication among consumers is email. Conversion rates of email marketing eclipse social marketing by 72%. So any eRetailer who doesn't have email marketing in their arsenal is missing a huge opportunity. And MailChimp is the best of the lot.
3. Google AdWords
Conversion rates through search, poor as they are, it remains a highly effective way of gaining traffic and promoting sales. It is important to a take a call on the best way to further your business-either via search, display or a combination of the two. A well-directed holiday search strategy is a must for eCommerce.
4. Lucky Orange
Google Analytics might not be self-sufficient sometimes and you'll need another tool to serve the total purpose. As it stands, a lot of the times businesses can't afford top notch analytics packages. That is where Lucky Orange enters the fray. Delivering a pocket-friendly analytics solution with loads of features that Google Analytics doesn't offer such as visitor "heat maps," form analytics and visitor recordings.
5. Keyhole
Keyhole has cemented its place as a top social analytics player. The software delivers a whole lot of priceless features that includes but isn't limited to, the detection of influencers, trends among certain keywords, and with a little savvy, the ability to analyze your competitors' performance on the social space.
This blog is researched and authored by Paul Ghugloth and Rahul Kumar
About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales.
When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597
Remarketing plays and important role in ecommerce marketing. Especially when customers browse a particular product and navigate away without purchasing.
We have posted articles relevant to Digital and content marketing, Remember to bookmark our Pixilex blog page.
Another trend in ecommerce marketing is utilising the marketing platform of the aggregator. For example, Amazon and Flipkart have advertising and marketing platforms built into them.
Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.