What is Remarketing?
Remarketing is a method of targeting people that have already visited your website or web property under your control. When netizens visit your website, you tag them - and then show them relevant ads, as they move throughout the web, for your business - to assist them in come back, or make a buying decision.
Why Remarketing?
Remarketing is among the most amazing things to happen to marketing/advertising in a long long time - and even in the hot-paced, and turbulent world of digital - remarketing has transformed the way businesses gain new customers and clients.
We at Pixilex have have analysed the best remarketing strategies and shortlisted the top 5 for our report.
1. Understand & Enhance Your Website
Although varied networks exist, and so are the ways to remarketing, the common denominator among all of them is your website. At its core competency, remarketing's power lies in the driving meaningful traffic to your website.
2. Understand Your Audience (Monitor Website Analytics & Interact with Customers)
Understanding your audience is vital. You get to advertise back to those who've already visited your site. You can do this based on what their behaviour on your website (how long they stay, the pages they hit and so on and so forth).
3. Get Specific
Remarketing is as effective as it is because it permits and rewards specificity. Drill down so much in your marketing goals and advertising that you know specifically what you want to do.
4. Take the Time to Create Great Ads
Remarketing ads can get tricky. Since they're generally pretty small, and bearing in mind that we recommend getting specific, it can make ad design a bit tricky. So spend a good deal of time on creating the ad as per its specific need. The marketing message needs to be communicated most effectively.
5. Monitor & Adjust
Plan, Implement, Examine, Regulate, Reiterate - it's a rudimentary model we prescribe monitoring your website analytics and remarketing accounts to get insights into the customer and make your own advertising more effective.
This blog is researched and authored by Paul Ghugloth and Rahul Kumar
About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales.
When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597
Big data is important for remarketing. It is essential to use multiple sets of data to re-target and market to a customer .
We have posted articles relevant to Digital and content marketing, Remember to bookmark our Pixilex blog page.
Remarketing is very prevalant in ecommerce and works well if the user has forgotten about the product he just saw.
Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.