In this day and age where everything is digital, it is important to give your brand an online identity. This starts with a website.
Here are 5 simple and easy steps to build an awesome website for your business.
Step 1: Select a domain name, register and host it
Getting your brand online starts with the domain name. This is the web address of your brand or business and your business email accounts and other identities online will be linked to this domain name. It is important to choose an easy, unique and memorable domain name for customers to remember and find you easily whenever they need your services. You may register your company name as your domain name, however, if it is available you can choose to add keywords related to your business to the domain name. For example, if your brand name is "Mega" and you are in the food business, you may register it as megafoods.com. Remember to keep your domain name easy to pronounce and spell. Once you register the name, you need to host the site. You may choose the website domain and hosting companies such as GoDaddy or Hostgator to do this.
Pixilex can help you select, register and host your domain.
Step 2: Style and design your site
You would now need to design the website. You can choose to go with a design agency that can develop the site for you or choose from existing templates related to your business and modify them according to your needs. Most templates provide placeholder pages such as about us, team, products, services, contact us etc. which you can quickly modify and use. It is good to design your website and the pages keeping in mind the identity of your brand, the colour scheme, the styling, font, background etc. Remember to keep the UI and UX intuitive for your users.
Pixilex can help you design your business website.
Step 3: Structure your site and Create relevant pages
Once your basic design is finalised, you need to structure and create the relevant pages for your website. You will need to structure the pages so that visitors can navigate through them easily and find the relevant information on your pages. The Hierarchy and site maps need to be created.
The "About us" page should provide information about your company, preferably the history and legacy, USPs, mission, vision etc. The "Products and services" pages should provide sufficient information and talk about your offerings. You will need a "Contact" page for visitors to easily contact you. You can even have a "Blogs" or "News" page to convey thoughts on topics related to your business or latest news on the company or industry you operate in.
Pixilex can help you structure and create relevant pages for your website.
Step 4: Add photos, text, and other content
The next step is to add relevant information on all your pages, including images and text. The logos and photos of your products and offerings, text related to your business, product or services etc. Well-written text and appealing images go a long way in creating a strong online brand identity. Images speak louder than words, so it is important to include marquee images, product images, company images that convey what you need to convey to your visitors and get the message across in an effective way. You can highlight important aspects of your text or images that stand out so it is easy for your viewers to view and grasp. You can include videos and audio to enhance the viewership of your website.
Pixilex can help add photos, text and other content for your website.
Step 5: Optimize for SEO
The last but not the least step is to optimize your website for SEO and search engines. SEO enables you to get your pages visible and rank high in search results. Be sure to include your business related keywords in your title tags, meta tags, meta descriptions, image naming, site maps and blogs. It is important to research which keywords are most relevant to your business and which are most searched to feature high in page ranks.
Pixilex can help you optimize for SEO.
Once you are up and running with these simple steps the next phase is to generate traffic, generate leads, acquire customers and watch your business grow.
About Pixilex: Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597