In today's digital age, Big Data and Cloud are playing an increasingly important role in the online and digital marketing process. This segment is posed to grow at roughly 15% YoY.
The importance of data gathering, storage and analysis of the data on cloud is the way of the future and marketers cannot ignore this space anymore.
Every year marketers generate billions of line items whether it be leads, customer information, website data, click metrics, system logs, ad performance across advertising platforms etc. This data needs to be effectively stored, retrieved and analysed to get the best and relevant details pertaining to the marketer's goals.
Many surveys suggest that 50% of marketers would like to use Big Data and cloud to enhance their digital marketing efforts.
Therefore, it is not surprising to see cloud-based analytic technologies as the go-to-trend for both the tech-savvy and non-tech-savvy marketers.
The relevance of data migration and analytical tools has increased immensely in the past couple of years.
This is where quality systems, tools and processes come into play. The process should be designed to effectively capture the right data, store the data, migrate it if required, organise the data, analyse the data and push the right data when required.
In the digital age, all marketers would like to focus on creative and strategic efforts and let the technology enable them in doing so by making the data-centric information and analysis quick, easy, simple and effective.
Pixilex can help you with the Big Data and Cloud strategy for your Online marketing and Digital marketing campaigns.
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
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