Posted 30 Jul 2016 by Pixilex Authors Design, Branding 5 Comments


New to the Digital World? You've arrived at the right place.
In the platform of business expansion and branding, going digital is the real buzz. What exactly is digital marketing and how can you use it to expand your businesses?
Digital Marketing: An Introduction
Digital marketing is the endorsing and advocating of businesses via digital forums. Digital media, in its current form, encompasses websites, social media, radio, television, mobile and even forms of conventionally non-digital media like billboards and transit signs. Essentially, any marketing channel which delivered electronically is referred to as digital marketing. This leaves only numerous forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing box. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, conventional marketing and advertising almost always have a digital marketing link.

We at Pixilex have analysed the simplest way of introducing Digital marketing for our report.

The Big Question: Why Digital?
The shift to digital channels is being driven by marketing agencies, businessmen and end-users in parallel. The up-shooting demand to present quantifiable results makes going digital a dream for digital marketing agencies. Majority of digital media, including websites, social media and mobile advertising is much faster to keep track of than traditional advertising media such as print advertising. For business owners, many forms of digital advertising are very affordable. Having an online presence, engaging buyers in conversations through social media and e-mail marketing are affordable alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and assist in levelling the playing field for start-ups, small businesses and independent consultants in need of new business.
For buyers, the fast pace of life makes digital advertising virtually mandatory. When end-users are in need of goods and services, the days are long gone when consumers would be thumbing through a phone book to find them. Now, we whip out our mobile devices or rely on our computers for answers, and we find them quickly.

About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.

About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with this one goal-to boost your sales. When most people think of advertising they think of magazine ads, television commercials and billboards. Pixilex's outlook is slightly different. They believe it's anything that makes clients and their product/service famous. That is the job of an ad agency. And they make creative content that makes that happen. Then they think of ways to distribute that creative content. It might be through a film, an event on the street, a brochure or something none of us can even imagine yet.
Visit us at www.pixilex.com
Call us at +91 968 666 9597

  • Jul 30, 2016, at 09:15  Reply

    Digital marketing is dominated by the industry leaders Google and Facebook. Given the depth and breath they have built in this space, they will dominate this space for years to come.

    Jul 30, 2016, at 10:30  Reply

    We have posted articles relevant to Digital and content marketing, Remember to bookmark our Pixilex blog page.

  • Jul 30, 2016, at 11:00  Reply

    Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.

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