Posted 29 Jul 2016 by Pixilex Authors Design, Branding 5 Comments


What is a Mobile App?
A mobile app or application is a software programme built precisely to be used on tiny, wireless computing devices, like smartphones and tablets, instead of desktop or laptop systems.
Why Mobile Apps?
Here's why your business must have an app. Benefits of business apps are as follows:
" Build business friendships
" Build trust and confidence
" Strengthen your brand
" Establish your presence
" Improve your reachability
" Get out of the spam folders
" Raise sell-through
" Get more exposure across mobile devices
" Connect with on-the-move users
" Create repeat business

We at Pixilex have analysed the best and the most unconventional ways to market mobile apps and picked the top 10 in our report.

  • 1. Create a Microsite
  • 2. Create a Teaser Website
  • 3. Build a Blog
  • 4. Distribute your Content
  • 5. Make a Product Video
  • 6. Get Press, As Many As Possible
  • 7. Attack the App Review Sites
  • 8. Reach Out to Interested Bloggers
  • 9. Apply for Awards
  • 10. Create a Podcast

1. Create a Microsite
Microsite is a simple one or two-pager that exhibits your app to the netizens. Take hints from Snapchat and Path.

2. Create a Teaser Website
Carry this out a month or two prior to the launch to gather email IDs of prospects who would like to know the app's launch date.

3. Build a Blog
Connect it with your microsite. Publish engaging content that will woo people to your website. Buffer app is a very effective way of doing this.

4. Distribute your Content
Make use of your Facebook, Google+, LinkedIn and Twitter pages to promote the app multiple times in a week.

5. Make a Product Video
Keep it original, humorous, stimulating or personal. Tell a story, but in such a way that people can relate to it.

6. Get Press, As Many As Possible
Press is the most effective method to kick-start a start-up. The best tactic to get it is by manually getting in touch with journalists.

7. Attack the App Review Sites
Pitching to websites such as 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app, should it get a mention in any of them.

8. Reach Out to Interested Bloggers
Find bloggers who specialize in niches that relate to your app. For example, a children's app could be pitched to bloggers writing for mothers.

9. Apply for Awards
Consider applying for awards like The Kiip Build Fund or The Mobileys. Must you win, you also get loads of press, not to forget the winner's booty.

10. Create a Podcast
Post it on iTunes or your own website. Attract content from the field your app caters to.

About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.

About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with this one goal-to boost your sales. When most people think of advertising they think of magazine ads, television commercials and billboards. Pixilex's outlook is slightly different. They believe it's anything that makes clients and their product/service famous. That is the job of an ad agency. And they make creative content that makes that happen. Then they think of ways to distribute that creative content. It might be through a film, an event on the street, a brochure or something none of us can even imagine yet.
Visit us at www.pixilex.com
Call us at +91 968 666 9597

  • Jul 29, 2016, at 09:15  Reply

    Mobile App marketing is the way forward with numerous startups moving rapidly in this space. App based advertising has picked up traction in the past year.

    Jul 29, 2016, at 10:30  Reply

    We have posted articles relevant to Digital and content marketing, Remember to bookmark our Pixilex blog page.

  • Jul 30, 2016, at 08:30  Reply

    Machine learning, Artificial Intelligence and Big data will play an important role in Mobile App advertising and marketing industry.

  • Jul 30, 2016, at 11:00  Reply

    Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.

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