What is Press Release?
It's easy. Press releases are 1-2 page documents used to spotlight your business or your client's and its products or services.
Why Press Release is important?
A press release is a crisp, convincing news bit that a public relations professional drafts and delivers to targeted segment of the media. Press releases are an important medium for getting the word out about either your business or the client's. It's biggest plus is, when you're managing your own public relations campaign, it doesn't require a PR pro to write one.
We at Pixilex have analysed the best press release websites and in our report we have classified the top websites based on the following criteria.
1. Best free press release website for reaching journalists, bloggers, editors and other influencers
Quite honestly, this result was expected, it is rare enough for someone to pick up news from some of the premium paid press releases with news wires. Given the volume of free press releases being pumped out these days, it would have been surprising to find anyone pick up of free press release sites.
2. Best free press release site for Google News
Winner: Online PR News
Runners up: Open PR, PR Fire
Online PR News, on average, gets three of your four releases on Google News. PR Fire usually only gets one from four release onto Google News, while Open PR gets two of them there.
3. Best free press release site for appearing in Google web searches
Winner: PR Fire
Runners up: News Wire Today, PR Zoom, Idea Marketers
On an average, for every three releases that PR Fire accepts, all three appears on page one of Google search results depending on the phrases you search on. With the runners up, a minimum of one from the releases on those sites appears on page one. Note however, News Wire Today appears to be a copy of PR Zoom, with a different domain name.
4. Best free press release site for building links
Winner: Idea Marketers, PR Zoom
To get an idea for which sites could work best for links, you may use how highly each press release page ranks in search results as an approximate indicator of how much link juice that page manages to qualify. Idea Marketers and PR Zoom fare well in this exercise.
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597