You might be wondering if investing in AdWords and Search Advertising will payoff due to the mixed reviews on the internet.
AdWords is highly efficient and can bring results for any business focussing on increasing traffic to their website.
In the era of smartphones, mobility and tablets, it's critical to understand the world of advertising online, and the various services out there that can help increase the visibility of your business.
Pay per click or PPC is a Google AdWords tool that enables businesses to increase customer connect while they are searching for services related to your business.
Google displays your ads when customers search keywords related to your business. If the ad grabs the customer's attention and they click it thereby taking them to your website, it is a starting step to a business conversion.
Here are the top 5 reasons to use Google AdWords and PPC.
1. Faster and easier than SEO
With SEO, one of the main drawbacks is the amount of time it takes for your results to get noticed and this time is precious. With AdWords however, this is quick easy and faster. Once you make your campaign on AdWords live, the ads immediately begin to show results. Not only does this get you bang for the buck quickly but because of its quick results, it allows you to redefine your SEO ad campaign based on the metrics from AdWords. Given the time it takes in indexing, sorting and ranking of pages with SEO, AdWords provides a quick and easy solution. Educating yourself about SEO, especially back linking, meta data, meta descriptions, meta tags and title tags can be complex and time consuming. They may not yield the results you desire unless it is done perfect. This is where PPC brings ease and simplicity to life. You create targeted campaigns based on the keywords relevant to your business, you study the current trends of keywords using the easy to use tools and you can get going. Unlike SEO, you do not need to put in continued effort on PPC.
Pixilex can help you plan your Google AdWords campaigns.
2. Flexibility and Measurability
Some of the key advantages that digital advertising has over traditional marketing is measurability. AdWords PPC is a great tool to measure what works and what doesn't because of the availability of metrics that are available for you to make decisions. There are custom options available for your campaigns that suit your needs.
Some examples are:
Keyword match: This enables you to have your ad displayed for the keyword you choose. For example, you can set the keyword to "housing in Bangalore" vs generic searches for "Bangalore" or "real estate".
Targeted audience: You can set your target audience by geography, demography, time, language or even devices and browsers.
Ad extensions: You can have the option of displaying images of products, contact details and links to your website.
With PPC you also have the flexibility to choose when you want to run a campaign and when you do not. For example, if you are selling air conditioners and would like to pause the campaign in winter and resume it in summer, you can choose to do so.
Pixilex can help you plan keywords and target segments for your online campaigns.
3. Engaging ads and content
Google has been continuously improving on the AdWords so that ads on product listings and ads within videos on YouTube get more attention and generate more clicks from viewers.
YouTube has several million users and billions of views a month. Therefore, it is important to place and display your ads where people can see it the most.
Pixilex can help you improve your Google AdWords and YouTube advertising campaigns.
4. Budget your Advertising wisely
What's most amazing about AdWords is the ability to set a budget on your ad spends. You can choose how much you would like to spend and set the amount accordingly. This budgeting helps you plan your campaigns and not worry about exceeding your budgets. As the ads get displayed and clicked, your budget gets lower, but you can choose to add more to the advertising, if need be. This allows you to increase/decrease your ad spends according to the leads you would like to generate. On a daily basis, you may have numerous campaigns running. You could split those campaigns into various areas such as mobile-based search, display or remarketing and search.
Pixilex can help you Budget for your online and digital marketing campaigns.
5. Stay ahead of your competition
One of the key reasons for you to use Google AdWords is because almost all of your competitors are doing it. It can get difficult to be visible when your competitor shows up on the first pages of every keyword search relevant to your business.
If you do a keyword search relevant to your business, you will be able to see your competitors taking away the real estate on the search engine with sponsored ads. Your customers are likely to go to your competitor's website and you would lose potential businesses. This is why you should have PPC in your marketing plan and budget for it. Due to the effectiveness and speed of AdWords over SEO, you can move ahead of the competition. You will be quickly visible on search engines and your website will witness more clicks from search than your industry competition. In case your competitors are already using AdWords, you can compete with a stronger footing.
Given that almost all of the search results have Ad placements, and they cover the most visible and important section of the search results, it is a necessity rather than an option.
Pixilex can help you stay ahead of your competition online.
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597