Posted 20 Jul 2016 by Pixilex Authors Design, Branding 5 Comments


What is Email Marketing?
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Why Email Marketing?
Email marketing has proven to be the best bet for higher conversion rates. Email marketing campaigns have generated the best sales for most marketers. Personalised email marketing is important for the recipient to connect with you. There are numerous email marketing tools that have helped marketers target their customer base.

We at Pixilex have have analysed the best email marketing tools and shortlisted the top 10 and picked the top 5 in our report.

  • 1. iContact
  • 2. Benchmark
  • 3. GetResponse
  • 4. VerticalResponse
  • 5. GraphicMail

1. iContact
Merit: iContact's email campaign creation is simple and easy to use and is a cut above the competition on this front.
Demerit: You will need the iContact made for Salesforce application to view statistics on conversion rates.
Verdict: With a wide variety of features and analytics to assist you in improve the effectiveness of your email marketing campaigns, iContact is a clear winner among the email marketing services on our list.

2. Benchmark
Merit: Benchmark offers a whole lot of assets such as customisation features, videos and images during the campaign creation.
Demerit: This solution doesn't come with a built-in conversion tracking and employs Google Analytics for the statistics.
Verdict: Benchmark offers the tools you need to create marketing campaigns and assess how your customers are receiving them.

3. GetResponse
Merit: The reporting is complete with helpful graphs, allowing you to optimize campaigns.
Demerit: Phone support is not available 24 hours a day.
Verdict: With the addition of automatic response features, GetResponse would have made our top tier of email marketing services.

4. VerticalResponse
Merit: You can create campaigns using the creation wizard, HTML code or plain text.
Demerit: Some of the notifications that you're missing vital information don't show up until the end of the process, which can slow you down.
Verdict: VerticalResponse takes a little bit of getting used to, but once you know how it works, you can quickly create email-marketing campaigns.

5. GraphicMail
Merit: The integration of social networking and email marketing helps you create professional email campaigns.
Demerit: The dashboard is a little complex and has a learning curve.
Verdict: GraphicMail has a cluttered interface, but it also has the right features to make it a good marketing service.

About Pixilex:
Pixilex is a premier digital and content marketing advertising agency in Bangalore with a single goal, aimed at boosting sales. When it comes to advertising, most would think of magazine ads, TV commercials or billboards, but Pixilex is redefining advertising. It’s all about grabbing the limelight on its clients and their product or services. What makes Pixilex tick, is the core workings of an ad agency, coupled with gritty, creative content that sticks and innovative ways to put it out there for the world to see. The means are endless and the sky’s the limit.
Visit us at www.pixilex.com
Call us at +91 968 666 9597

  • Jul 21, 2016, at 09:15  Reply

    Personalisation is important for email marketing. It is essential to use Machine learning and AI if you want to automate your email campaigns

    Jul 21, 2016, at 10:30  Reply

    We have posted articles relevant to Digital and content marketing, Remember to bookmark our Pixilex blog page.

  • Jul 22, 2016, at 08:30  Reply

    Email Marketing is very essential and proven to have a great conversion rate. Mail chimp is also one of the best email marketing tools available.

  • Jul 22, 2016, at 11:00  Reply

    Remember to check out our articles on Twitter Ads, Google Adwords and Facebook Ads as well.

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